Facebook beat analysts' estimates for quarterly revenue on Thursday, as businesses used its digital advertising tools to tap a surge in online traffic during the pandemic even as they slashed marketing budgets elsewhere.
Some 140 new territories, including the US, Germany, France, Spain and the UAE, are in the expansion programme of the e-tail startup, which aims to rival Amazon with a “fairer and more transparent platform”.
Unilever has joined the group of brands choosing not to advertise on Facebook for a period of time, but its marketing VP Aline Santos said the decision was not directly related to the ‘Stop Hate for Profit’ campaign.
German sportswear makers Adidas and Puma said Tuesday they would join a growing advertiser boycott over hate speech against Facebook and Instagram in July, following major consumer companies like Levi's and Coca-Cola.
Unilever said on Friday it will stop advertising on Facebook, Instagram and Twitter in the United States for the rest of the year, citing "divisiveness and hate speech during this polarized election period in the U.S."