Unilever, P&G and other major consumer goods manufacturers are touting lower-priced brands and discounts to woo penny-pinching shoppers struggling through the most severe global recession since the Great Depression.
Unilever had upbeat news on Thursday. Despite currency effects sending its turnover down overall, it released Q3 figures that showed underlying sales growth (USG) of 4.4%, and prestige beauty was buoyant.
Unilever, the maker of brands ranging from Ben & Jerry's ice cream to Dove soap, is trying to win over customers with a socially responsible makeover, but activists say that some of it is just cosmetic.
Shareholders in Unilever Plc have approved the company's plan to end its 90-year-old dual-headed structure in favour of a single London-based entity, the Anglo-Dutch consumer goods company said on Monday.