PrettyLittleThing has announced that Molly-Mae Hague has been appointed as its creative director for the UK and the EU in a year-long “partnership” working alongside its Creative and Brand team throughout 2021/22.
Boohoo Group’s PrettyLittleThing has launched a swimwear campaign that goes to the heart of body positivity. It’s called ‘Swim Unfiltered’, supporting the #EveryBodyInPLT movement to combat ‘beach body’ pressure.
Fans of PrettyLittleThing can soon actually ‘vacation the brand’. Parent Boohoo Group is launching a PrettyLittleThing luxury hotel in Cornwall to take advantage of 2021’s high demand for UK staycations.
Boohoo’s trading update on Tuesday showed that the pureplay e-tailer continued to prosper in Q1, even after UK physical stores reopened in April, although there were challenges in some markets and margins were squeezed.
Despite their various commitments and promises to making fashion a more circular and responsible industry, some fast fashion giants still make a majority of their clothes with environmentally harmful plastics.
With a capacity turnout and the introduction of a first-of-its-kind retail attraction, Meadowhall is in celebration mode. The mall welcomed crowds across the weekend, that saw visitors having to queue to gain entry.