The British sneaker and sportswear retailer will set foot in the French capital next year, on Rue de Rivoli, and will also open a store in Times Square, New York -- one year after first entering the U.S. market.
The great outdoors are a magnet for space-starved urbanites. As outdoor wear is increasingly directional, FashionNetwork.com explored the OutDoor show to verify if mountain apparel brands are profiting from this trend.
The outdoor apparel brand is taking inspiration from history with the launch of a capsule collection celebrating the 50th anniversary of man's first steps on the moon, which took place on July 20, 1969.
The brand owned by Millet Mountain Group wants to win over urban consumers in summer 2020, introducing a range with urban-style cuts and colours as part of its top collection, in addition to mountaineering products.