Coty has launched an on-demand digital personal beauty assistant for the Amazon Echo Show in the UK. Digital innovation with a focus on voice and virtual assistants to be central to company's future strategy
Coty-owned make-up brand Max Factor has announced a nine-month UK campaign to make it “the face of premium cinema”. The move comes via a partnership with DCM's boutique and independent cinema estate nationwide.
Coty Inc reported a surprise quarterly loss as the U.S. beauty products maker spent more on marketing and struggled with higher costs related to its acquisition of Procter & Gamble Co's beauty business.
Burberry has signed a major deal with Coty for its beauty business, but the UK brand will retain creative control as Coty works to grow frgarance, skincare and make-up revenues globally from this autumn.
The European Commission said on Tuesday it had approved Coty's planned acquisition of Procter & Gamble's beauty products businesses by Coty after concluding the market competition would remain sufficiently strong.
Coty's boss Bart Becht believes he is the right man to run what will become the world's biggest perfume maker, despite industry doubts over its planned mega-merger and faltering sales at the beauty products group.