Gucci’s experimentation in the digital world – from la mode to marketing – has extended into a new terrain, NFT, as the house has moved to participate in Christie’s debut online auction named Proof of Sovereignty.
French group Kering said Wednesday it will sell a further $1 billion worth of shares in Puma as it continues to unwind its investment in the sneaker and sportswear maker to focus on higher-end luxury brands.
This week, following in the footsteps of mighty conglomerates like LVMH and Kering, New Guards launched its own eyewear division, spearheaded by Francesco Ragazzi, the creative director and founder of Palm Angels.
With production company Division, FashionNetwork.com has analysed the way digital tech and the pandemic have forced labels to rethink how they express themselves, many using virtual catwalk shows as a novel tool.
From making algae-sequin dresses, dyeing clothes with bacteria to planting trackable pigments in cotton, an emerging tide of innovations offers the fashion industry a chance to clean up its woeful environmental record.
The French online platform dedicated to second-hand fashion and luxury, Vestiaire Collective, has announced its new appointment of Vanessa Masliah as vice president in charge of marketing and branding.