With harsh lessons learnt from past Black Fridays, British retailers are stretching promotions over several weeks, aiming to smooth out consumer demand and reduce the pressure on supply and distribution networks.
John Lewis has unveiled its first-ever joint Christmas ad between its department stores chain and its supermarkets. The creative “tells the story of a little girl and her friendship with an excitable young dragon”.
Many Britons are unadventurous when its comes to the beauty products they use, which means they return to the same item again and again, making investment in keeping those customers happy extremely important.
The need to match rivals' prices is continuing to impact John Lewis with the company still being forced into discounts. And it doesn't play along, its sales are going into reverse as could be seen in its latest week.