Hugo Boss has signed an interesting licensing deal via its Hugo Boss Trade Mark Management unit, entering into an exclusive global dog apparel and accessories agreement with Kanine Pets World Limited.
Florian Reichelsdorfer was appointed global head of marketing for Hugo Boss's Hugo brand on April 1. He arrives at the company from Adidas, where he was in charge of global entertainment and influencer marketing.
Fashion giant Hugo Boss and Movado Group have renewed their license agreement through to the end of 2026. The deal includes Boss watches and jewellery for men and women as well as Hugo watches for men and women.
The German group generates most of its sales in Europe and, though it has been hit by the sector’s sourcing and shipping problems, it recently underlined how its “Europe-based” production is a key competitive advantage.
Hugo Boss is continuing a hugely busy period for the company and its brands with news on Monday that it’s “rebuilding its creative leadership team” as Marco Falcioni steps up to take over from Ingo Wilts.
German luxury brand Hugo Boss announced on Monday a strategic partnership with Swiss textile and materials developer, HeiQ, in a bid to create more sustainable clothing using the manufacturer's closed-loop yarn.
The German brand, which is increasingly focusing on its social media presence, will hold an event in the Dubai desert on February 10 to unveil its new "see now, buy now" collection for Spring/Summer 2022.