As Kering’s chief digital officer, Grégory Boutté is doing more than preparing to integrate e-commerce, he wants to make it agile in the digital realm. As such, Gucci will optimise stock allocations this year.
Big-spending luxury brands like Gucci, Louis Vuitton and Christian Dior are splashing out on everything from fashion shows to teams of advisers as they target social media platforms in the hunt for young shoppers.
Kering, owner of brands including Gucci, will tighten its grip on its e-commerce operations, focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.
The future site in Piedmont will become the European hub for the group's operations, the Swiss subsidiary having been at the core of the tax evasion case that resulted in a record fine for the French luxury group.
Launching in January 2020, Mytheresa Men’s will live within the e-tailer’s main website and focus on menswear “in the post-streetwear era”. Its launch follows the addition of a kidswear category earlier this year.
If you thought the sneaker trend was waning think again. The new Lyst Index sees sneakers at number one for both women and men. The men’s top 10 has nothing but these sport shoes, while Off-White is top fashion brand.