It’s being hailed a “first-of-its-kind partnership”. Puma has partnered with Secret Sales to sell its products on the fashion marketplace, “gaining new customers and maintaining brand equity”, the sportswear giant said.
The Christmas season should usually be the busiest period of the year for physical retailers — especially now, after several years affected by Covid. But this year might not be the bonanza stores hope for.
A final 24 hours of contrasts in the Milan runway season, starring Italy’s single most famous designer and its most mass market brand, Benetton, with the debut of Andrea Incontri; followed by a mass march at Moncler.
Hollywood took over Milan Fashion Week on Saturday, with a Kardashian-led Kim X Dolce & Gabbana show; a debut at Ferragamo dedicated to silver screen glamour and some model diversity at Bottega Veneta.
Fashion loves nothing more than a debut, and in a season of five in Milan, Etro went first. Though the star appearance on Friday was by a veteran; a cyberpunk display by Donatella Versace in a major statement.
Pop-up stores are essential for small and fledging fashion brands to gain mainstream exposure. And none more than the temporary showroom on London’s Regent Street spotlighting Fashion Minority Alliance's brands.
Bestseller has re-opened its revamped showroom in London’s Shoreditch to support the Danish fashion giant’s bid to accelerate digital sales growth. The expanded showroom is described as a “stylish high-tech fashion hub”.
Digital women's fashion brand In The Style Group issued a positive trading update Friday ahead of its AGM, having made “significant progress” against several of its strategic priorities, “to increase profitability".