More and more retailers and brands are seeking ways to boost their sales in this difficult year and beyond and brand link-ups are a way forward. The latest is between male make-up brand War Paint For Men and Reiss.
Afound, the newest brand in the H&M Group portfolio, has this week launched a beauty offer that promises to deliver to “existing and new customers the chance to find their favourite products at a great price”.
The shift online may have presented challenges to some fashion and beauty categories, but UK prestige beauty (and especially skincare) has prospered as shopping went online during lockdowns, a new report shows.
Beauty specialist Warpaint London said on Tuesday that the sale of its products in Tesco and Wilko stores has gone well so far with further Tesco expansion planned and the Wilko deal beating sales expectations.