Shortly after Adidas and Prada launched their first clothing collab, the two brands have taken their relationship further with the Adidas for Prada re-source NFT project in a link with digital artist Zach Lieberman.
All the world’s a stage, and all the men and women merely players. And in few endeavors is that truer than in fashion, especially on Wednesday in Paris Fashion Week Men's.
Gucci is teaming up with animated celebrity and digital collectibles creator Superplastic to launch a series of CryptoJanky NFTs and handmade ceramic sculptures.
A welcome return to ruddy health at Prada, where Miuccia Prada and Raf Simons unveiled their best menswear collection to date, worn by the city’s best cast, on a sunny Sunday in Milan.
Ralph Lauren is delving deeper into material innovation, announcing on Thursday the launch of a sustainable performance polo shirt, set to make its debut at the 2022 Australian Open in Melbourne next week.
Online platforms that are precursors of the metaverse vision for the internet's future are already serving as workrooms to develop products destined for real-life sale.
For the launch, the clothing brand is introducing a “gamified” digital experience, which will give customers the opportunity to own a limited edition, collectible Gap hoodie.
H&M on Monday unveiled its first-ever virtual fashion collection and said it “represents H&M’s ambition to lead the change in the fashion industry, by making virtual fashion accessible to our customers”.
Balmain is the latest fashion label to link with iconic doll Barbie, but this new partnership is different from many of the Barbie designer label link-ups that have gone before.
Global beauty tech solutions provider Perfect Corp has announced the launch of AR Watch Virtual Try-On, a tool that provides a smooth, 3D try-on experience for timepieces.
Paris Hilton has created an island in the online virtual world, dubbed Paris World. Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing and other experiences.
Footwear fit tech specialist Volumental has raised $13 million in a new funding round as it works to grow in Europe and Asia. It has the world’s largest dataset of 3D foot scans and is already strong in the US market.
Forever 21 is the latest brand to enter the metaverse, offering not only digital clothes, but also the possibility for users to own and manage their own fashion store.
The American fashion retailer has become the latest brand to explore the metaverse via the online game sharing platform, launching Forever 21 Shop City, a game allowing users to try their hand at running their own store.
The denim label has unveiled its first virtual store, which allows consumers to visit and shop its European flagship from their own home, while also exploring the brand’s For A World That Works sustainability platform.
