Shortly after Adidas and Prada launched their first clothing collab, the two brands have taken their relationship further with the Adidas for Prada re-source NFT project in a link with digital artist Zach Lieberman.
Ralph Lauren is delving deeper into material innovation, announcing on Thursday the launch of a sustainable performance polo shirt, set to make its debut at the 2022 Australian Open in Melbourne next week.
H&M on Monday unveiled its first-ever virtual fashion collection and said it “represents H&M’s ambition to lead the change in the fashion industry, by making virtual fashion accessible to our customers”.
Paris Hilton has created an island in the online virtual world, dubbed Paris World. Like other virtual hangouts, Paris World will collect small payments for purchasing virtual clothing and other experiences.
Footwear fit tech specialist Volumental has raised $13 million in a new funding round as it works to grow in Europe and Asia. It has the world’s largest dataset of 3D foot scans and is already strong in the US market.
The American fashion retailer has become the latest brand to explore the metaverse via the online game sharing platform, launching Forever 21 Shop City, a game allowing users to try their hand at running their own store.
The denim label has unveiled its first virtual store, which allows consumers to visit and shop its European flagship from their own home, while also exploring the brand’s For A World That Works sustainability platform.