Media influences beware. The Advertising Standards Authority's warning it is cracking down on bloggers who break publicity rules continues. This time it has "named and shamed" reality TV star Charlotte Crosby.
The Mail on Sunday is among the most popular newspapers in the UK and it has a new You Magazine editor. Jackie Annesley succeeds Jo Elvin at the magazine that’s a key channel to reach fashion and beauty consumers.
VF Corp’s outdoor brand The North Face has launched a European campaign called Discover Your Trail. It’s designed to “encourage everyone to get out and explore the trails around them”.
Fashion e-tail giant Zalando has unveiled its latest campaign. Called Go Noticed, it aims to “highlight the unique personal style that is at the heart of street culture.”
At the end of this week, Italian luxury label Etro will participate in first Metaverse Fashion Week on the Decentraland platform with options to buy both the brand’s virtual and physical products.
Upscale UK menswear retailer Hackett London is continuing its successful association with British racing driver and former Formula 1 world champion Jenson Button.
Richemont’s Dunhill is making the most of its British – and specifically Mayfair, London – heritage as it launches its new SS22 campaign.
Juicy Couture UK and Europe launched its latest collection and marketinng Friday with the SS22 product offer “celebrated in a seductive campaign informed by classic animé, subversive fairytales and star-crossed lovers”.
Farfetch has enlisted a number of famous faces for its latest campaign that focuses on personal style and choice, as well as its "unparalleled" range of fashion.
Irish athleisure brand Gym+Coffee has announced a partnership with the UK’s biggest mass participation sports events organiser, The Great Run Company. It will be the activewear partner of its Great Run Series.
Amazon on Tuesday gained unconditional EU antitrust approval for its proposed $8.5 billion acquisition of U.S. movie studio MGM, a move that will help it better compete with streaming rivals Netflix and Disney+.
Cotton Traders is continuing to chase a younger audience with another new major national advertising campaign -- ‘The Style of Your Life’ -- launching this spring. It will feature statement clothing styled five ways.
UK fashion and lifestyle retailer Matalan has appointed a new media and planning agency to handle its £20 million publicity machine. Havas Media Group is to head its media buying and planning capabilities from April.
Celebrating its ten-year anniversary with a partnership with Irina Shayk, the brand is furthering its plans for an April launch in China while it pursues a robust distribution strategy in Europe and the US.
Luxottica is pulling out all the stops to promote its latest DG Eyewear collection under its deal with Dolce & Gabbana. It has enlisted Jennifer Lopez and Brit model David Gandy to front the high-profile imagery.
