Levi’s has named actress Aimee Lou Wood as the face of its SS22 UK campaign. Captured in a “playful” film and stills, she's on “a style journey with her forever favourite uniform: Levi’s Jeans and a nice top”.
L’Oréal UK and Ireland is “creating a new e-commerce experience” in a link-up with TikTok, via its new #TikTokMadeMeBuyIt campaign as it continues to seek innovative and enjoyable ways for consumers to shop online.
On what should have been a day of celebration — another strong set of trading figures for last year and the launch of a new logo to mark the retailer’s 40th anniversary — Next was also forced to deliver some bad news.
Landmark EU rules targeting Alphabet unit Google, Amazon, Apple, Meta and Microsoft are likely to set a global benchmark and may even force the tech giants to be more innovative, lawyers and experts said.
Two new own-label womenswear brands are taking centre stage in Matalan’s just-launched ‘More to Love at Matalan’ spring ad campaign. The UK value fashion and homewares retailer has introduced ‘Et Vous’ and ‘Be Beau’.
Bringing a new meaning to the fashion cycle, FatFace has unveiled a collaboration with Raleigh. The fashion and lifestyle retailer and the bicycle producer have launched FatFace x Raleigh, a spring apparel collection.
French resale giant Vestiaire Collective has unveiled a brand revamp with a new identity, a tagline and campaign to underline its “new vision for 2022” that clearly positions resale as the best way to be sustainable.
Publicis Media has beaten the competition of GroupM (WPP) and snapped up the media budget in these two key countries for the world’s number one luxury group, whose European budget it already manages, except for Italy.