Hugo Boss is continuing to ramp up its efforts to reach younger consumers for its reborn Hugo label and at the weekend, it hosted a series of branded events in Palm Springs, along with eyewear partner Safilo.
Consumers were socialising more actively last month, as well going on holiday, taking part in sports and working in their offices. And this seems to have spurred them to buy more fashion and sportswear.
Barbour is celebrating the second instalment of its SS22 Journey of an Original film series and campaign with Chelcee Grimes, the singer-songwriter, footballer, TV presenter and radio host from Liverpool.
Fashion brand Blue Vanilla has signed a deal with Ideal World, the UK multi-channel home shopping retailer, to sell its womenswear across Ideal’s platforms. That includes TV, social channels and online from April 11.