The L’Oréal group and its brand Yves Saint Laurent Beauté partner with neurotechnology leader Emotiv to develop a system that assists customers in choosing and personalizing their fragrances in stores.
After a virtual collaboration with Ader Error in December, the brand launches a virtual capsule collection on the Zepeto app. Available from this March 29, the capsule is also on sale in its physical stores.
Sports company, Puma, is to pilot an innovative production process to use existing football jerseys to produce new ones. This initiative is aimed at reducing waste and moving towards more circular production models.
The Barcelona-based brand celebrates the first day of its seminar dedicated to sustainability and consumer experience in the fashion industry, organized in collaboration with the open innovation platform, Plug and Play.