Digital beauty brand Il Makiage is investing in optimized e-commerce opportunities with the acquisition of a data science startup.

A year on from its launch, Yoox has declared its 8 by Yoox own label a success and is expanding the technology it uses to arrive at the brand’s designs.

Aveda is investing in augmented reality to offer customers the chance to test out different hair colors virtually.

The clothing brand’s creative team have launched Your Choices Make Us, an interactive project that invites Instagram users to participate in the creation of the Spring Summer 2020 campaign.

The luxury label has created the case for the League of Legends world championship trophy, awarded on Sunday in Paris, while Nicolas Ghesquière designed the outfit of Qiyana, one of the video game’s characters.

Adidas plans to close high-tech factories in Germany and the U.S. it launched to bring production closer to customers, saying on Monday deploying some of the technology in Asia would be "more economic and flexible".

Tommy Hilfiger announced it will incorporate 3D design technology into all its global apparel design teams, marking the latest step in the brand’s goal to digitize its value chain from end-to-end. 

Designer duo Arnaud Vaillant and Sébastien Meyer have created ‘Coperni Arcade’, an interactive game on Instagram for fans of the French label, featuring items and models from the Fall/Winter 2019-20 collection.

The sportswear giant announced on Tuesday a multi-year partnership with the International Space Station that will allow the company to explore product innovation outside of earth. 

Yoox has unveiled a new function for its AI-powered virtual styling experience, allowing users to develop their own digital avatar to mix and match products and styles.

According to a survey by French online advertising specialist Teads, the beauty market is driven by consumers who are increasingly attracted by eco-responsibility and new technologies.

The online retailer said the built-in app feature helps consumers shop by simply uploading a photo, which is then matched with similar products available to purchase on Amazon Fashion.

New Balance and Unmade have combined their manufacturing heritage and digital capabilities to allow consumers to create their own knitted shoe.

The French cosmetics giant has reinforced its presence in the Asian start-up ecosystem, supporting Chinese innovation in the beauty industry by taking a stake in venture capital fund Cathay Innovation.

A concept that bridges e-tail and retail and gives shoppers faster access to the clothes they've ordered as well as the ability to send them back quicker is a new initiative from landlord Grosvenor in Sweden.