Engaging concepts to entice shoppers are just as essential at the top end of the market and until International tourists return in numbers, stores are having to be extra creative to attract those extra shoppers.
Balmain has partnered with UK broadcaster Channel 4 to create a first of its kind new short-form drama show. The series airs next month, streaming globally, with the stars wearing Balmain for all episodes.
Shares of Pinterest fell about 20% before the opening bell on Friday and were set to start trading at more than a three-month low after the company warned of slowing user growth in the United States, its largest market.
Boohoo has moved quickly to protect its reputation, cutting its links with rapper DaBaby after what was seen as a homophobic rant during a live show at the weekend saw him coming in for heavy criticism.
For the former creative director of Swarovski, who founded a creative agency with her daughter last year, creativity is not incompatible with business. She speaks to Olivier Guyot about her approach and her optimism.