EBIT is boosting awareness of mental health issues, with an NFT shoe launch that see 10% of sales revenue going to charity and the core message being interwoven into the virtual products.
UK footwear brand Clarks announced on Monday that its taking its “pioneering approach to the next level” as it enters “a brand-new era in the metaverse”.
Esprit on Friday unveiled its new Esprit Futura “network of hubs for business innovation and tech excellence worldwide”. This comes as it continues to reinvent itself and bounce back from a tough period in recent years.
Adidas and Delta Galil have linked up on full-range underwear collections for Adidas Originals and Badge of Sport. The underwear is said to be about “comfort at the core” with lots of materials tech included.
Balmain announced on Thursday a long-term global partnership with MintNFT to create Balmain’s series of NFT offerings.
The luxury group has created a virtual avatar to be the face of its innovation strategy. Livi made her debut when she announced the LVMH Innovation Award’s list of finalists.
Tech firm Nexite has announced a new funding injection. It takes its total funding up to $100m for its breakthrough Bluetooth tag and SaaS platform that boosts physical shopping and makes it more e-tail-like.
Alphabet Inc's Google on Wednesday unveiled a palette of 10 skin tones that it described as a step forward in making gadgets and apps that better serve people of color.
Meta founder Mark Zuckerberg has announced that digital collectibles are now being tested on the social media platform. They will first be activated for a handful of creators in the US.
The US denim giant first tested the sizing solution, developed by Israeli company MySize, in Turkey, before deploying it in six European countries, and will make it available in the USA in June.
Digital fashion brand Blueberry Entertainment is teaming up with Dear Evan Hansen, the Tony, Grammy, Olivier-Award winning Broadway musical, to launch an innovative metaverse fashion collection.
Bestseller is looking at the market for leather alternatives due to issues around the material and it has just invested in an advanced technology-based solution using single cells to grow leather in a lab.
Mark Zuckerberg on Wednesday teased a new smart glasses project with EssilorLuxottica, posting a photo of the eyewear company's chairman sporting a prototype of a neural interface wristband.
Meta Platforms on Wednesday gave an early glimpse of its first physical store, which features a floor-to-ceiling screen for showing off games on its virtual reality headsets and rooms for testing video calling devices.
Digital fashion retailer The Very Group has formed a partnership with consumer experience platform True Fit to provide personalised size and fit guidance across its 300 fashion brands.
