The Italian fashion group owned by Renzo Rosso has created BVX (Brave Virtual Xperience), a company that will develop projects and content for the virtual world of the metaverse, headed by Renzo’s son Stefano Rosso.
Richemont is moving its enterprise IT infrastructure to Amazon Web Services in a deal to drive more dynamic e-tail experiences, more personalisation, better supply chain management and many other benefits.
The virtual influencer phenomenon is growing rapidly in Asia, generating “opportunities and engagement” for brands, according to Saisangeeth Daswani, fashion and beauty analyst at trend intelligence specialist Stylus.
H&M — like many other fashion brands — is diving much deeper into virtual fashion and following the successful launch of H&M Looop Island on Nintendo’s Animal Crossing, it’s launching a virtual fashion collection.
Half a century of innovation and expertise is something to celebrate! The Manolo Blahnik fashion house has gone all out for this anniversary with a virtual museum, opening November 18 and accessible worldwide.
While most people didn’t know what an NFT was just a little while ago, the tech is making its way into the fashion sector and Luxottica’s Ray-Ban brand has launched the first NFT (Non-Fungible Token) glasses in history.
Fashion brand Ted Baker is to make its first foray into fashion gaming this month as it puts marketing support behind its AW21 offer. It’s launching its own universe on Nintendo’s Animal Crossing: New Horizons.
Zalando has announced an interesting development this week as it aims to “elevate the visual experience for customers” by piloting “virtual production” in a Designer category partnership with Orendt Studios.
Italian fashion group OTB has joined a consortium formed by luxury goods heavyweights LVMH, Prada and Cartier that uses blockchain technology to trace the origin of high-end products to fight counterfeiting.