Gucci to show Spring/Summer 2019 collection in Paris next September
In a surprise move, Gucci has decided to show its Spring/Summer 2019 collection in Paris on 24 September. The show will be the third part of the creative tribute to France conceived by Alessandro Michele, creative director of the Italian luxury label, the driving force of French group Kering.
“Gucci is a global brand with deep-seated, robust Italian roots, and a visionary French shareholder, Kering,” said Gucci’s CEO Marco Bizzarri. “When Alessandro [Michele] shared with me his wish to present the new collection in Paris, to pursue his France-inspired theme, I realised it was the best way to continue our creative tribute to France. We decided to show on Monday 24th September, the changeover day between the Milan and Paris Fashion Weeks, so as not to upset the presentation calendar. We will then return to Milan from February 2019,” added Bizzarri.
The first stage of Gucci’s creative tribute to France was the label’s pre-Autumn 2018 advertising campaign, inspired by the May 1968 student protests in Paris. Gucci’s 2019 Cruise collection show will also be staged in France, at the Alyscamps archaeological site in Arles on 30th May, having previously been held in New York's art district in 2015, at Westminster Abbey’s cloister in London in 2016 and at Palazzo Pitti’s Galleria Palatina in Florence in May 2017.
Gucci will not be neglecting its Italian home base however, and is working with the Italian National Fashion Chamber (CNMI) to organise an event scheduled on 19th September at the Gucci Hub in Florence, home to the label’s offices, showroom and event venue.
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