Brunello Cucinelli expands in US
Brunello Cucinelli is taking things into overdrive in the US market, the most dynamic region right now for the luxury sector. The Italian luxury cashmere brand has just opened its third store in New York.
Following openings on Madison Avenue and on Bleecker Street in the West Village, it is now investing in the "nerd-chic" Soho neighborhood with a 4,300-ft² space located at 136 Greene Street, neighboring Apple, Google's first-ever store, as well as chic brands such as Dior, Chloe, Louis Vuitton and Stella McCartney, the company said in a statement.
The two-story location unveils the new concept designed by the Italian architect Luigi Fiorentino with a modern and bright style to be applied to all Brunello Cucinelli’s stores. The lower level, in particular, is dedicated to the men's range with a tailoring service.
This opening brings the number of Cucinelli stores in New York to 3 and the total number of stores in North America to 12. In 2015, the brand plans to open three new stores in Honolulu, Houston and Vancouver. This will bring its monobrand stores in the North American market to 15, while it has 106 worldwide.
The United States is the brand’s largest market, making up 34.5% of total sales. In 2014, sales in the market amounted to 122.9 million euros, - a 12.7% increase compared to 2013.
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