Boxfresh creates German subsidiary
Boxfresh is developing its activity in Germany. The British brand, which focuses on its shoewear lines, is introducing its first international subsidiary this 1 December to directly manage the Germany/Austria/Switzerland zone.
The Pentland group, owner of the brand, has found an agreement with Brand Connection, its distributor on these markets since 2008. It is putting together a new integrated commercial team to develop a market that already includes 450 doors in 2015.
To attract new accounts, Boxfresh is setting up a showroom in Dusseldorf and another one in Bad Reichenhall, the latter just a few kilometres from the Austrian city of Salzburg.
Copyright © 2023 FashionNetwork.com All rights reserved.