BCBGMaxAzria launches swimwear line in Miami
BCBGeneration and BCBGMaxAzria will stage a runway show in Florida July 22, 2012 to present the first collection of swimwear produced by their budding collaboration with the Trimera Group. The premier line, marketed under the BCBGMaxAZria brand, will be more upscale than the BCBGeneration concept, which is focused on a younger consumer.
Store debut is scheduled for this November (DR)
The two swimwear lines are not the first time that the French Max Azria brand and Trimera have worked together. The Canadian company already distributes the BCBGMaxAzria to its wholesalers.
The Montreal-based Trimera’s client roster also includes Inditex, Nike and Gap.
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