Ugg launches first-ever boot made with regeneratively sourced materials
California-based global lifestyle brand Ugg unveiled on Thursday its first classic boot style made of regeneratively sourced materials.
Dubbed the 'Classic Mini Regenerate', the style for adults and children is crafted with sheepskin from Atkins Ranch, which embraces regenerative traditions that help restore soil, encourage wildlife diversity, capture carbon in the ground, and preserve the land for future generations.
Beyond the Land to Market-certified sheepskin, the boot's SugarSole outsole is made from fast-growing sugarcane. Additionally, low-impact materials combined with offsets purchased for the small remaining emissions they create, makes the Classic Mini Regenerate carbon-neutral.
The Classic Mini Regenerate made its debut in the Ugg brand's Autumn/Winter 2022 campaign, with model and land protector Quannah ChasingHorse to be the face of the collection to highlight and celebrate the global importance of sustainability.
The brand also recruited the talent of Indigenous artist and friend of ChasingHorse, Lenise Omeasoo, to design and bead a one-of-a-kind pair of boots that beautifully tells a story of regenerative agriculture.
The launch is in line with the Deckers-owned brand’s commitment to help restore one million acres of grassland into regenerative farmland, by 2025. The company has since partnered with Savory Institute and Land to Market which promote verified regenerative farming solutions.
"Announced on Earth Day 2022, and in partnership with the Savory Institute, UGG pledged to restore one million acres of farmland through regenerative farming practices. We believe regenerative agriculture can be one way to ease the climate crisis through practical action that can replenish and restore the planet," said Nicks Ericsson, senior director of brand purpose at Ugg.
For every purchase of the Classic Mini Regenerate, Ugg will contribute to the conversion of twenty acres of grassland to regenerative farmland. To get there, it will donate $6 per pair from the total purchase of every Classic Mini Regenerate to the Savory Institute.
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