UGG introduces Treadlite technology for spring

By

Cajsa Lykke Carlson

Published
Mar 5, 2015

UGG is introducing brand new, exclusive Treadlite technology into its Men's collection for Spring 2015, the company announced. Treadlite by UGG "offers a supremely lightweight and ultra-durable outsole compound that leverages proprietary RMAT technology," the company said.

UGG is the only casual footwear brand harnessing Treadlite, which is a new material compound said to have a phenomenal grip and exceptional rebound.

Stuart Jenkins, Senior Vice President Innovation and Product Development, said: "UGG is a brand that is committed to innovation. The technology that went in to creating this ultra-lightweight yet exceptionally comfortable and durable outsole for Treadlite by UGG was a natural evolution for our comfort casuals."

The collection will be sold at UGG stores, on uggaustralia.com and at select retailers, including Nordstrom, Lord & Taylor, Zappos, Dillards and Bloomingdales. Ranging in price from $120 to $140, the Men's Spring Fathom collection features six styles in a variety of sandals and sneakers.

$1 = £0.66