Reiss launches new campaign as it releases powerful set of sales figures

today Aug 23, 2019
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Reiss had a lot to shout about on Friday as the company that’s proving to be one of the winners in the under-pressure UK fashion retail market released both its latest sales figures and a new campaign.

Reiss's new campaign in Piccadilly

The campaign sees it taking over the world-famous Piccadilly Lights in London (more of that later) for its AW19 collection, which sums up the confidence the company is brimming with as it releases “very strong” first-half numbers.

The company said its total sales soared 23.7% in the six months to early August, hitting £102.9 million. And currency-neutral, they were up an even better 25.6%. And the firm has seen an “encouraging” response to its new AW19 offer too in the past few days.

CEO Christos Angelides can be forgiven for being very bullish and while the word “excited” is often over-used in company releases, there was some justification here. 

“Our customers are clearly responding to the investment we have made in people, product, brand and infrastructure,” he said. “I am also excited at the opportunity to further raise awareness of the Reiss brand by launching an Autumn/Winter 19 campaign across a series of marketing initiatives, some of which are a first for the brand, starting in the heart of London with Piccadilly Lights.”

That campaign will launch on Monday, the August bank holiday that should see London packed with visitors, and will continue for the next four weeks.

Piccadilly Lights attracts more than 100 million people annually with the company saying it will allow it “to showcase its new campaign on a vast platform while engaging with a mass audience in the heart of London’s shopping and entertainment district.”

The work itself focuses on the brand’s roots in London, celebrates the city and features a number of its landmarks, such as The Barbican, Southbank, Old Marylebone Town Hall and the British Transport Museum.

Creative director James Spreckley said: “AW19 evokes a cinematic, euphoric view of London’s creativity, art and culture. A celebration of the city’s unexpected backdrops, we wanted the campaign to showcase portraits of people in their truest, most confident forms. We call it, ‘beauty untamed’.”

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