Reformation unveils pop-up store in London

By

Barbara Santamaria

Published
Nov 7, 2016

Cult LA fashion brand Reformation is opening a pop-up store on London’s Monmouth Street this week.

The womenswear label, created in 2009 by Yael Flalo, has garnered a massive following due to its sustainably-made, limited-edition designs which are both feminine and edgy.

Reformation announced the opening on its Instagram account, however it did not provide further details on the store.

According to media reports, the London pop-up will be open for over a month until mid-December.

Reformation produces the majority of its collections in its factory headquarters in downtown Los Angeles. All other garments are manufactured by partners in the US and abroad who have been selected according to the brand’s sustainable practices. “It is our mission to lead and inspire a sustainable way to be fashionable,” says the brand.

The temporary space will be located at 61-63 Monmouth Street, London.