Nordstrom launches Cristina Martinez collection, opens Fjällräven cabin village
Nordstrom said on Monday that it is set to launch the first release of the Nordstrom by Cristina Martinez collection on September 27, in celebration of Latinx Heritage Month.
The Contemporary artist explores self-expression through color, texture and shape with the launch of her apparel and home collection, designed around three original pieces of artwork she created. The collection includes a selection of limited-edition product across women's, men's, gender-inclusive, kids, baby and home, and is expected to continue with additional releases through 2022.
The original artwork created — 'No Rain, No Flowers, A Planted Seed, Grows, and Live To Blossom' — encourages the viewer to stay rooted and keep blooming.
Nordstrom equally said it will further honor Latinx Heritage Month by celebrating Latinx-owned, operated and designed brands including Viva La Bonita, Camila Mesar, Squeeze de Citron, Costa Brazil, Kids of Immigrants, Kid Dangerous, Holo, Alix NYC, Tata Harper, The Honest Company, Clare V. and more.
"Nordstrom has a role and responsibility to amplify the voices and works of artists like Cristina Martinez, and we are excited to collaborate with her to introduce the Nordstrom by Cristina Martinez collection," said Jen Jackson Brown, EVP and president of Nordstrom product group, young adult and kids.
"The assortment features unique pieces that celebrate Cristina's heritage and bring to life the incredible art she has created.”
Coinciding with the announcement, Nordstrom said that the Fjällräven 'stuga village,' was now open as part of its revolving Center Stage platform at its New York City flagship.
Running through October 10, the immersive pop-up experience features key new products from the Swedish brand designed specifically for getting into nature – including new outerwear, wool, fleece, trousers and day packs.
It will also house the 'Nature is Waiting' map, which offers a curated set of ideas and tips on how to get into nature in NYC and features up to 42 highlighted points of interest throughout the city.
The in-store experience will be underpinned by a selection of key nature activations, beginning with two plogging events. In addition to the NYC Flagship and Nordstrom.com, an extended merchandise selection and elements of the pop-up will be available at select stores.
"We want to remind the communities we serve in NYC that nature is always here and in the surrounding area. We are inspired by natural spaces and their power to help nurture, balance and energize us and appreciate that they can be enjoyed right in midst of NYC during walks, foraging, plogging, observing, etc. Anytime and anywhere, nature is waiting," said Nathan Dopp, CEO Americas, Fjällräven.
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