Menswear takes center stage at Milan Fashion Week
After the Salone del Mobile and Milano Design Week, which attracted a high number of visitors from June 7 to 12, Milan is looking to build on its success with Men's Fashion Week, which kicks off this Friday, June 17 and runs until June 21. Prestigious returnees, newcomer brands and other festivities combine all the elements needed to guarantee an eventful week.
Spring/Summer 2023 Milan Men’s Fashion Week has 25 runway shows confirmed, of which only five will be in digital format and presented on Tuesday, the event’s last day.
This fashion week will continue to be broadcast online via the platform launched by the National Chamber of Italian Fashion (CNMI) during the pandemic, but will now return to an almost entirely face-to-face program with a total of 70 scheduled appointments between fashion shows and presentations, 65 of which will be held in physical format.
The week-long event will conclude with Zegna’s fashion show 120 kilometers away from Milan. The brand has chosen to unveil its latest collection by Alessandro Sartori at its Piedmont headquarters in Trivero, with the Oasi Zegna nature reserve as a backdrop, on Monday, June 21.
Dsquared2 will open the event on Friday, putting an end to its co-ed shows, as will Versace, which is also returning to the men's calendar with a menswear show on Saturday. Gucci will also be back at Men's Fashion Week without a runway show but with a presentation instead.
Major returning brands include Moschino, Plein Sport, Billionaire and Marcelo Burlon County of Milan, which has announced it will host a grand "after show" party on Saturday night to celebrate its tenth anniversary. Another party to look forward to will be organized by Boss, which will launch an exclusive collection created with its ambassador, TikToker Khaby Lame, on Friday. Countless other parties will be taking place throughout the week in Milan.
The return to physical fashion shows will serve as an opportunity to finally discover face-to-face multiple new designers that had to settle for digital presentations the last few seasons. These include Indian designer Dhruv Kapoor, new luxury streetwear brand 44 Label Group launched by entrepreneur Claudio Antoniolo together with Berlin-based DJ and producer Max Kosobil, and British designer Jonathan William Anderson. The latter used to stage his shows in Paris and is also creative director of Spanish luxury brand Loewe, owned by the LVMH group.
Keep an eye out for three other new names joining the event this season: Chinese brand Joeone, designed by French designer Louis Gabriel Nouchi who began to present his collections in Paris last year, as well as two Italian brands, Family First, founded in 2015 by Giorgio Mallone and Alessandro Zanchi, and Simon Cracker by designer Simone Botte.
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