Marcolin ups the pace in Asia

Marcolin is accelerating its growth in the Asia-Pacific (APAC) region. The Italian eyewear maker, which is owned by investment fund PAI and recently partnered with LVMH in joint venture Thelios, has announced a series of measures aiming to strengthen its position in the region, including a new logistics platform and the reorganisation of its local infrastructure. 


Marcolin glasses - Marcolin

The goal is to surf the wave of new growth that the eyewear segment has been experiencing in Asian markets. Since 2017, the Italian company has notably expanded its APAC subsidiary in Hong Kong, reinforcing its design and product development teams, as well as those working in marketing, sales and customer service.

The company has also put together a new team dedicated exclusively to the local optical market in Hong Kong, which has taken up residence in Marcolin's Asian subsidiary's all new HQ. The company's premises doubled in size in July of this year when it moved to its new address in prestigious shopping centre Harbour City. 
 
"Thanks to the joint efforts of the design and product teams of the Longarone HQ and Hong Kong regional office, all Marcolin Group's main brands will be able to rely on a greater number of "Asian-friendly" models and fittings to meet the tastes of consumers in the Far East, with specific products for Korea, Japan and South East Asia," explained Marcolin in a press release. 

The development of the company's collections will be supported by the experience and knowledge of local partners in key markets, the company went on to explain. In July of this year, the group also announced that it had entered into a partnership with one of the principal suppliers of logistical services and shipping agents for the fashion and luxury industries in Asia. 
 
By setting up a new logistical platform in Hong Kong, Marcolin is not only seeking to better serve the local market but also all of the countries in the APAC region, explained the eyewear maker in its release. 

Marcolin achieved 469 million euros in revenue in 2017 and currently holds eyewear licences for brands including Tom Ford, Moncler, Ermenegildo Zegna, Roberto Cavalli, Tod's, Guess and Dsquared2. 

Translated by Robin Driver

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