Levi’s signs Deepika Padukone as its global brand ambassador
Levi’s has signed Bollywood actor Deepika Padukone as its global brand ambassador. Padukone will be featuring in the brand’s new campaign focused on an all-new range of fashion fits.
With this association, Levi’s is looking to strengthen its brand’s presence in the country and focusing on the women’s category for growth.
Commenting on the association, Deepika Padukone, in a statement said: “Authenticity, originality and honesty are values that the brand has been built on and are values I identify with the most. I am absolutely honoured and delighted to be associating with one of the world’s most iconic brands-Levi’s."
On having Padukone on board, Sanjeev Mohanty, managing director of South Asia at Levi’s, added: “We are absolutely thrilled, Deepika’s personality shines through a balance of being bold, authentic, true and uncompromising that perfectly fits with our brand values. With her on-board, we are confident of strengthening the brand further especially when we are strongly focusing on leading the women’s category.”
Levi's had entered India 25 years ago and enjoys significant popularity among the Indian consumers. It sells through its retail outlets and e-commerce platforms in the country.
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