La Prairie names Philippe Lamy new CEO
La Prairie, the luxury cosmetics company owned by the Beiersdorf group, has appointed Philippe Lamy as its new CEO. He will start in his role on April 2, and will also chair La Prairie’s board of directors. Lamy succeeds Patrick Rasquinet, who had been in charge of La Prairie since 2010, and will now take on the responsibility for the group’s entire Pharmacy & Selective division, comprising Eucerin, Hansaplast, La Prairie and Chantecaille.
“It is a great honour for me to take up this role at La Prairie, and I am very excited by the opportunities ahead. It feels good to be back in the skincare industry after over 10 years. I am eager to begin working with Patrick and the Board as soon as possible,” said Lamy.
Lamy was educated in France and is an expert in luxury retail, having worked for both innovative start-ups and major multinationals in the course of a global, multi-cultural career. He was formerly COO of Shang Xia, a Chinese luxury brand owned by Hermès. Before that, he worked for over 13 years at L’Oréal, in a number of executive positions within the luxury and travel retail divisions, in the Asia-Pacific and the Americas regions. He was most recently at Loro Piana, where he worked for eight years, lately as managing director of the EMEA region.
“[Lamy] has all the credentials to drive La Prairie forward over the coming years and help the company fulfil its potential, becoming the kind of legendary luxury house that we envision. I am delighted to welcome him to the Beiersdorf Group and to leave La Prairie in his very capable hands. I look forward to working closely with him to make our vision come true,” said Rasquinet, a member of Beiersdorf’s executive committee.
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