Kim Kardashian is launching loungewear

today Oct 11, 2019
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Just one month after she launched her new shapewear line, Kim Kardashian is moving into loungewear.

The beauty mogul's ‘Skims' brand, which rolled out in September with a series of ‘solutionwear' pieces, is expanding its offering to include cotton underwear and loungewear separates, the star has announced.

Dubbed ‘The Skims Cotton Collection,' the series includes bras, underwear, ribbed tank tops, leggings and t-shirts. The line, Kardashian says, is made from "ultra soft cotton," and comes in a selection of neutral and pastel colorways. It will launch on October 15, in a range of sizes.

In a video clip uploaded to her Instagram stories, Kardashian shows off the new wares, admitting that she likes to mix and match all of the new pieces but confessing that the t-shirt and legging combination is one of her favorite looks.

Skims was originally unveiled back in June under the name ‘Kimono,' but after receiving backlash amid accusations of cultural appropriation, Kardashian relaunched the re-named brand last month, debuting with a selection of shapewear and intimates styles in a range of hues, in sizes XXS - 4XL.

The move follows the success of her major brands KKW Beauty and KKW Fragrance, which launched in 2017.

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