Jennifer Lawrence channels a chic horsewoman in the new Dior campaign

The Dior fashion house has unveiled the campaign for its Cruise 2019 collection, fronted by brand ambassador Jennifer Lawrence. The American actress models the season's creations, inspired by the traditional Mexican horsewomen known as escaramuzas.



Embracing tradition and modernity, the new Dior campaign is shot in a barren landscape where "the architectural lines of concrete walls are warmed by the colors of the desert." The French luxury brand has once again called on Jennifer Lawrence to front its campaign, which is shot by the Dutch photographer, Viviane Sassen.

Drawing inspiration from the style and attitude of Mexico's escaramuza horsewomen, the Dior Cruise 2019 collection features long dresses and petticoats embellished with traditional embroideries, as well as Toile de Jouy, revisited and modernized with a series of wild animals.

Accessories include new versions of the "Dior Book Tote" and the "Saddle" bag, the icon of the season.

The Dior Cruise 2019 collection was unveiled in a fashion show held at the Grandes Écuries stables at the Domaine de Chantilly, near Paris, back in May.




 

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