Hanifa to debut first in-person runway show
U.S.-based Congolese fashion designer Anifa Mvuemba, the founder and designer behind women’s ready-to-wear brand Hanifa, is set to present her first in-person runway show in DC on November 16 at The National Portrait Gallery.
Dubbed 'Hanifa Dream', the Fall/Winter 2021 collection will mark the brand's first ever in-person fashion show. Following the show, the collection will be available for purchase immediately on www.hanifa.co. Additional information on the show will be released in early-November.
The runway show follows the successful virtual 3D show of the Pink Label Congo Collection. While the designer was initially excited about debuting her fashion line at New York Fashion Week in 2020, when the show was canceled due to Covid-19, she got creative. The virtual show was a 3D animated event watched by tens of thousands of people who streamed it on her Hanifa Instagram Live page.
First launched in 2012, the designer has built a loyal clientele through her joyous and feminine, size inclusive approach to design, a direct-to-consumer business model and unique take on releasing collections.
In addition to her growing label, Mvuemba also launched a creative agency. Dubbed 'CBYAM', the platform offers practical mentorship, and provides substantial input on strategic and technical initiatives emerging designers are pursuing.
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