Mar 9, 2018
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Givenchy named most cited brand on social media during Paris fashion week

Mar 9, 2018

The figures are rolling in. And it's Givenchy who has won the fashion show award for most number of citations on Instagram and Twitter during Paris Fashion Week with 198,400 mentions.

According to a ranking by Argus, the English designer Clare Waight Keller, who presented her second ready-to-wear collection for the French house, appeased all internet followers with her men's and women's looks and heavy usage of beautiful fake fur.

A ranking of the most cited brands during fashion week in Paris - Cission l'Argus de la Presse

"I wanted to raise the question "is it real or is it not?", the message is to show that it's possible to arrive at a good result," she told AFP, on the sidelines of the event, in talking about the fake fur. 

It was a collection that inevitably created a buzz on social media, as fashion brands continue to abandon the use of animal skins (Gucci, The Kooples) and others -- like what happened to the Mary Katrantzou show in London -- are falling foul to militant anti-fur protestors. 

Back to the social media rankings, and in second place was Louis Vuitton, mentioned in 196,700 Twitter and Instagram posts, followed by Balenciaga with 165,000 citations. Chanel missed the podium with 119,700 overall mentions.

The 'Fashion Week' event was itself feature of 296,200 posts over nine days, the equivalent of being mentioned in a post every 2.5 seconds.

According to the study, the most influential social media accounts were those of Camila Coelho, Negin Mirsalehi and Jessica Mercedes via Instagram. Coelho reached 1.8 million people alone. As for media, both Reuters and Vogue's Twitter accounts reached the most followers.

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