Mar 29, 2023
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G-Star Raw produces AI-designed one-off denim garment

Mar 29, 2023

G-Star Raw has become what it says is the first fashion label to take an AI-generated design off the screen and into the workshop. It has unveiled a “unique piece of denim couture, which highlights how AI is being used in the real world”.

G-Star Raw

The company said the move comes as “social media is awash with the possibilities of AI-generated fashion” but that “anyone… can create a hypothetical design”. Instead, it has produced a working, physical product.

G-Star’s AI Denim cape saw the label’s core design team working with artificial intelligence app Midjourney to come up with 12 unique designs, using a series of prompts. 

“The 12 resulting concepts are a unique combination of cutting-edge technology and timeless design,” we’re told.


One AI-generated concept was then selected to move from the virtual to the physical world in the G-Star atelier. It’s made from premium raw denim and features 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and subtle G-Star branding on the left inner side.

The company said it “combines new age technology with G-Star’s signature design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim expertise and precision craftsmanship. Craftsmanship that only humans are capable of”. 

The cape will ultimately be displayed at the G-Star Raw Antwerp store.

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