G-Star Raw produces AI-designed one-off denim garment
G-Star Raw has become what it says is the first fashion label to take an AI-generated design off the screen and into the workshop. It has unveiled a “unique piece of denim couture, which highlights how AI is being used in the real world”.
The company said the move comes as “social media is awash with the possibilities of AI-generated fashion” but that “anyone… can create a hypothetical design”. Instead, it has produced a working, physical product.
G-Star’s AI Denim cape saw the label’s core design team working with artificial intelligence app Midjourney to come up with 12 unique designs, using a series of prompts.
“The 12 resulting concepts are a unique combination of cutting-edge technology and timeless design,” we’re told.
One AI-generated concept was then selected to move from the virtual to the physical world in the G-Star atelier. It’s made from premium raw denim and features 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and subtle G-Star branding on the left inner side.
The company said it “combines new age technology with G-Star’s signature design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim expertise and precision craftsmanship. Craftsmanship that only humans are capable of”.
The cape will ultimately be displayed at the G-Star Raw Antwerp store.
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