Football player James Rodriguez launching into underwear

By

Anaïs Lerévérend

Published
Dec 3, 2014

Less famous than Cristiano Ronaldo, his Real Madrid teammate, James Rodriguez nevertheless wants to have a go at using his popularity to enter the fashion world. The Colombian-born player who shot to fame at an early age has, like David Beckham before him, chosen to take his first step in this universe with underwear.

It is with Colombian brand Bronzini that the young football player is launching his brand called J10, in reference to his Real Madrid jersey number since this summer. It is first and foremost a collection of underwear, but also high-end homewear that will initially be available in Colombia.

But we can easily imagine that beyond its national popularity, Bronzini intends to export this new brand in Europe, and particularly in Spain, as the popularity of James Rodriguez grows.