By
Reuters
Reuters
Published
Apr 21, 2011
Apr 21, 2011
EBay to buy local ad provider Where
By
Reuters
Reuters
Published
Apr 21, 2011
Apr 21, 2011
April 20 - EBay Inc said it would buy Where, a company that delivers local advertising to mobile phones, in its latest push to allow more retailers to do business with customers through its services.
The company said that the purchase should not affect the results forecast it gave last month.
EBay, which owns PayPal as well as its online auction site, said the deal would enhance its ability to connect retailers and shoppers.
PayPal, which has led eBay's revenue growth in recent years, would also benefit when shoppers paid for offers they get from Where's clients by using the payment system, eBay said.
Where's clients include some 120,000 businesses, eBay said.
In March, eBay said it would buy e-commerce service provider GSI Commerce Inc for $2 billion, a deal seen as a way to take on No. 1 Web retailer Amazon.com Inc.
EBay shares were up 2.8 percent to $32.01 in morning trading.
(Reporting by Phil Wahba, editing by Gerald E. McCormick)
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