Dune signs up to sell on QVC from late September
As footfall to physical stores remains muted, retailers need to maximise all the possible opportunities to reach consumers in the places they feel safe and Dune’s latest move is certainly doing that.
The UK footwear and accessories firm is launching on QVC UK this autumn as QVC continues to expand its overall fashion offer.
The AW20 Dune collection on the home shopping channel-turned-e-commerce retailer features smart-casual flats, trainers and boots. Star pieces from the range include the snake print Plaza Chelsea Boot and the pearl-detailed Pearley Combat Boot, as well as a selection of loafers and every day trainers.
They debut on September 21 with prices ranging from £60 to £150.
Dune has been growing its business both online and offline in recent periods. It recently launched a full price store in Centre:MK in Milton Keynes and has also signed for a markdown store at Springfields Outlet.
And in June, its boosted its e-tail offer as it partnered with Klarna to launch a Pay Later option in five European markets, including Germany, the Netherlands, Austria, Switzerland and the UK.
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