Digital edition of Première Vision show records 35,000 sessions
Once again unable to stage a physical session, textile/apparel trade show Première Vision Paris has reported that its Digital Show session, staged on the event’s e-marketplace on February 15-19, recorded approximately 35,000 sessions (number of user interactions). The number of product data sheets accessed was 175,000, up from 138,000 last September.
The show’s organiser stated that industry professionals from 110 countries attended the session. The largest national contingents came from France, the UK and Italy, followed by those from the USA, Spain, Turkey, Germany, Portugal, the Netherlands and South Korea. Visitors viewed about 460,000 web pages, as opposed to 376,900 the previous season. Crucially, average visit time rose from 9’ 50’’ to 20’ 55’’.
The increase in visit time was chiefly due to the nine online forums held, and the 11 trend-forecasting articles published. Additionally, the event featured 13 digital talks with industry panellists, including the presentation of a study by the Première Vision chair at the French Fashion Institute (IFM), which focused on the sourcing upheavals triggered by the Covid-19 crisis.
The debates were followed live by 7,260 viewers, with 10,175 viewers watching the repeats, compared to 4,140 and 6,214 viewers respectively for the September 2020 session. Digital Show's latest edition was held on the show organiser’s revamped website, now the event's central hub. All the various PV shows (Fabrics, Yarn, Leather, Accessories, Design and Manufacturing) have gradually been included on the website. Also, the individual manufacturers’ pages, now 1,560 in total, with 50,000 products on display, have been redesigned to contain more information.
“While Digital Show will remain open and active on the Première Vision site throughout the season, the networking dynamic it has sparked and the strong improvement in its performance indicators last week, compared to September 2020, showed that the event has already become a driving force for the industry,” said Première Vision SA.
Première Vision has announced a change in the programme of its next Parisian edition, which was originally scheduled for July 2021, as the show organiser told FashionNetwork.com a year ago. The decision was finally taken to stage Première Vision Paris on September 21-23, in the light of the restrictions that might still interfere with the travel arrangements of foreign exhibitors and buyers next July. The event's physical session will be accompanied by a new edition of Digital Show.
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