Diane von Furstenberg unveils 360 virtual shopping experience with Salesforce

Veteran designer Diane von Furstenberg (DVF) has partnered with global CRM leader Salesforce to launch a unique and immersive, branded 3D shopping experience -- dubbed "DVF 360".

Photo: AFP

The platform, powered by Salesforce Commerce Cloud, was unveiled by the fashion maven at New York Fashion Week, and allows shoppers to be transported to the iconic DVF headquarters in New York to browse the brand's Fall '18 collection in a setting that is both engaging and entertaining.

Now available online at DVF.com and at its flagship store in New York, the digital journey takes shoppers on a virtual trip where they can explore products and content in 360 and also make purchases. The shoppers' journey culminates in Diane von Furstenberg's office in New York, giving them an intimate, behind-the-scenes view of the iconic designer's personal workspace.

Commenting on the tie-up in a statement today, Sandra Campos, chief executive officer at Diane von Furstenberg explained that "DVF 360" was a great fit for the evolution of the brand.

"Since Diane von Furstenberg and the DVF brand have global recognition, we wanted to provide digital access to our DVF headquarters and invite consumers to experience the brand from the inside. Our partnership with Salesforce allows us to share everything from our luxurious Swarovski designed staircase to Diane's iconic office while highlighting top looks of the season," she said.

"We acknowledge that the future of shopping will blur the line between physical and digital, and we believe this innovative 360 experience will add excitement and connect us even further with our community."

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