Oct 14, 2022
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David Yurman names new chief merchant and product officer

Oct 14, 2022

Luxury jewellery brand David Yurman has named Lee Tucker as its Chief Merchant and Product Officer. 

David Yurman

In the new role, Tucker “will oversee the company’s merchandising and design operations across both men’s and women’s categories — driving efficiency, collaboration, and process integration across the product organisation”.

He’s a David Yurman veteran having worked at the business for over 15 years, and the jeweller said that his time there has given him “an innate understanding of the David Yurman customer and the company’s artistic heritage to the design process”. 

He’d previously been responsible for merchandising the assortment and “crafting marketing messaging to further drive consumer interest and elevate the brand’s positioning within the luxury space”.

Company president Evan Yurman said he “has a proven track record of leveraging his experience and expertise to drive our product expression forward. This new role will give him expanded oversight to continue the brand’s product evolution.”

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