Jan 20, 2022
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CFW links with Swedish Fashion Council to support new talent

Jan 20, 2022

Copenhagen Fashion Week and the Swedish Fashion Council are linking up to support and incubate emerging designer talent. Ahead of the AW22 edition of the fashion week that starts on February 1, CFW has announced the partnership “in order to strengthen and further develop their joint dedication to the incubation and growth of” new talent.

Jade Cropper is the official Swedish Fashion Council 'Talent' for AW22 - DR

The link-up will “align [CFW] with the Swedish Fashion Council's ambitious talent programme, furthering both organisations' dedication to supporting young designers across the Nordics”, the organisers of the event said.

CFW’s chief executive Cecilie Thorsmark said the fashion week “holds responsibility at its core purpose, of which this very much includes the nurturing and promoting of the young talent that bring such a renewed perspective to Nordic design. We are beyond thrilled to be able to strengthen this dedication with the alignment to the work of the Swedish Fashion Council. Together we are stronger and can jointly work together to ensure we are not only preserving but spotlighting the next generation of our creative industry”.

Swedish designer Jade Cropper has been announced as the AW22 Talent and the Swedish Fashion Council is to be the co-host of the official Talent dinner that will open the season on the first evening of CFW AW22.

Its CEO Jennie Rosén said it’s “actively working to foster next-generation fashion talents in our incubator, and this collaboration will enable us to push those efforts even further. Copenhagen Fashion Week is an important platform to showcase Scandinavian fashion, but most importantly we are pleased to have them as a partner in the transformation of the industry. It is no secret that the fashion system is in dire need of systemic change and such change requires collaboration”.

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