Puma is launching a campaign to mark the 50th anniversary of a US sprinter's black-gloved salute at the 1968 Olympics, shortly after rival Nike scored a hit with an ad starring a modern-day activist for racial equality.
The reality TV star, who was unveiled as an ambassador of the German sportswear giant Puma back in April, has announced that she has jumped ship to Adidas, where she will front the new Falcon sneaker campaign.
Puma had to scramble to respond to a sudden trend for oversized, chunky sneakers in the last few months, the CEO said on Thursday, as the German sportswear maker dashed hopes for another hike to its earnings guidance.
Launchmetrics has released its Met Gala social media report, calculating the value of posts with its MIV algorithm, and revealing Versace as the night’s clear winner, helped on its way by a certain Mrs. Kardashian West.
Puma Q1 results offered good news as the sports giant, which is currently riding the athleisure wave and also launching a raft of collaborations, said sales surged 20%+ as all regions and product segments did well.