The three women gazing into the camera in an ad for French luxury label Balmain look like they could fit in at any high-end shoot, but Shudu, Margot and Zhi are “digital models” whose rise is dividing the fashion world.
Victoria Beckham retained her position as the biggest social media winner as far as fashion week mentions were concerned, but while she’s usually a big name at NYFW, this time it was London that felt her impact.
London Fashion Week may have banned fur from its catwalks, but here in Milan Fendi certainly is staying true to its favorite raw material, particularly in the elegant and inventive show it staged on Thursday afternoon.
LFW ended Tuesday and while the big name labels were the focus, the event also helped smaller brands gain valuable exposure and make the kind of buyer and press contacts that are the lifeblood of early-stage businesses.
Fashionistas can expect soft feminine looks for their wardrobes next spring, with labels Preen by Thornton Bregazzi and Roland Mouret showing plenty of ruffles and lace at their London Fashion Week shows on Sunday.
We caught up with Phair this weekend in London to discuss her plans for the BFC; her take on the future of fashion; how Brexit might impact London designers and British brands; and the BFC’s new plans with Google.