Yeezy is strengthening its organization. The structure behind the Kanye West label, in collaboration with Adidas, has recruited a managing director, a chief financial officer and other key executives in just one year.
Using its custom-built Real Time Exception Spotting tech tool, the footwear brand will scan crowds at NYFW, processing details like patterns, styles and accessories, to pinpoint 'truly exceptional' style.
Canadian athletic apparel maker Lululemon Athletica Inc on Thursday posted second-quarter profit that almost doubled from a year earlier, lifted by strong growth in online sales, particularly in China.
The reality TV star, who was unveiled as an ambassador of the German sportswear giant Puma back in April, has announced that she has jumped ship to Adidas, where she will front the new Falcon sneaker campaign.
Primark’s store in Belfast city centre is on fire and in danger of collapsing, the news eclipsing an announcement that its renovations to add an extra 30,000 square feet of retail of space were close to completion .
The former professional trade fair, since transformed by Zalando into a hybrid event combining trade show with fashion and music festival, returns to Berlin for its third edition from 31st August to 2nd September.
A recent study of teenagers’ conversations by Engagement Labs has found that they are moving away from traditional youth brands such as Abercrombie & Fitch, as Nike continues to cement its position as a Gen-Z favorite.