H&M’s homeware brand has launched an experimental voice assistant application, developed with Google, in the UK this week. Called H&M Home Stylist, the development was first presented at Stockholm Fashion Tech Talks.
A recent study commissioned by AI-driven marketing firm Automat has revealed a beauty industry ripe for the deployment of virtual advisors, with consumers keen for guidance but reluctant to engage with in-store staff.
Britain's biggest retailer Tesco is trialing a checkout-free method of payment for its convenience stores, allowing customers to scan products on their mobile devices and then walk out with them, it said on Thursday.
Brick-and-mortar retail may be facing stiff competition from e-commerce but, according to a study from Valassis, malls still have a fighting chance in the apparel sector and can get ahead with new technologies.
After a successful beta trial, Amazon has officially launched its Prime Wardrobe "try before you buy" service designed to give the e-commerce giant a competitive edge against Stitch Fix and other wardrobe services.
The American beauty company has announced an upcoming flagship for its relaunched cosmetics brand, Covergirl, projecting an interactive experiential concept store slated to open in NYC’s Times Square later this year.
The Swiss watchmaker has announced the launch of its digital boutique. The service, designed to complement the brand’s in-store experience, will first be offered in the United States before being rolled out worldwide.